Are your auto repair staff members just order takers? Or are they truly difference makers for your customers? Technicians and Service Writers must work together in order to educate customers on their vehicles’ needs. Only then can automotive repair employees make a difference for your shop’s finances, as well as your customers’ safety and vehicle life.

How Can Your Auto Repair Staff Make a Difference?

Brian begins by presenting us with a customer entering the shop. Their vehicle is not riding smoothly enough, so we sell them a new set of sway bars. Big deal! Think of a waitress who only sells a chicken dinner to you. She doesn’t suggest a cocktail, an appetizer, or a dessert. Those items may have just brought our dining experience from good to great!

Just like the waitress in that story, the service advisor hasn’t made much of an impact. That auto repair staff member is just an order taker. They are not doing the most they can to help the customer, and they certainly aren’t making a difference in your shop’s bottom line.

If your auto repair staff want to be difference makers, they educate themselves about the make and model of the customers’ vehicle. They also take notes about the status of the customer’s car or truck. When they do this, they can inform the customer of necessary repairs they might not have even known they needed. Demonstrating the knowledge, then showing concern, is what gains a customer’s confidence. Only then can you rack up those “yes” answers, and earn the trust of a lifelong customer.

Learn More – Get Your FREE Strategy Session

Does your auto repair staff lack direction? Perhaps your business plan has stalled out, and you need an experienced automotive industry coach to help you. Then why not schedule a FREE business strategy session with Brian? You’ve got nothing to lose, so sign up today!